More customers, less busywork.

Software that works like a tireless team member. It answers questions, follows up with leads, books appointments, and handles repetitive tasks around the clock, so you don't have to.

No. Marketing gets people to your site. It doesn't answer the phone, follow up with a lead at 9pm, or book the appointment. We build and run all of it: the website, the AI agents and automation that answer and follow up, and the custom software behind the scenes when off-the-shelf tools don't fit. Most agencies stop at ads and SEO. We keep going until the lead is actually booked.

An agency usually hands you a website or a few months of ads and calls it done. A freelancer can build one piece but won't run the whole system day to day. We do both: we build the site, the automation, and the software, then we're the ones running and adjusting it every month, not handing you a login and disappearing.

No. You tell us what's actually happening in your business, how leads come in, what you're missing, what's eating your time, and we handle the setup end to end. Most of what we build runs in the background: a missed call gets a text back automatically, a form fill gets a reply in seconds. You don't log into anything unless you want to.

It depends on what you need: a website, AI automation, custom software, or some mix of the three. We start with a free audit. We look at what's actually costing you leads right now, then give you a real number for fixing it. No packages, no guessing. Book a Free Audit and we'll tell you exactly what it'd take.

Audit in week one. Built and tested in weeks two and three. Live by week four. That's the real timeline for most projects, not a vague "it depends."

Our home base is Bloomfield Hills, and most of our work is with businesses across Oakland County and Metro Detroit. If you're outside that area, tell us where you're located and we'll let you know if it's a fit.

Most people hear "AI agent" and picture a chatbot that loops customers in circles. What we build is closer to a team member: it texts back a missed call, answers a form fill in seconds, and books the appointment. A person reviews it. They don't run it by hand.

We walk you through exactly what we found: where you're losing leads, what it'd cost to fix, and what the timeline looks like. There's no obligation to move forward. If it makes sense, we start the build the next week.

Depends on what's actually broken. Sometimes the site's fine and the problem is nobody's answering the phone. In that case we bolt on automation and leave the site alone. If the site itself isn't converting, we'll say so in the audit.

D&A Software builds and runs it directly, not handed off to a subcontractor or a white-label platform.

We can build around what you already have, connecting your existing CRM to the automation and AI agents, or replace it if it's not doing the job. We tell you which makes more sense during the audit, not before.

Ongoing. We're the ones running the system every month, reporting what came in, adjusting what's not working. It's not a build-and-disappear engagement.

Right now we work most with home services, dental and med spa practices, law firms, and auto businesses across Oakland County. The systems we build (missed-call text-back, AI agents, automation) apply to almost any business that gets calls and forms from customers.

Your leads and customer data stay in the tools you own: your CRM, your calendar, your accounts. We build and manage the system, but we don't sell or share your data with anyone.

It means the leads are already coming in. You're just losing them between the call, the follow-up, and the booking. A systems problem isn't fixed with more ads. It's fixed by making sure nothing falls through the cracks in between.